ABOUT ME
The party atmosphere was national; in Brazil, soccer is treated like a religion.
One year after Clube de Regatas Flamengo first conquest of the Interclub World Cup in 1981, I was born. My name was given because of the right-back player of the club, one of the best in Brazilian football. My father was the main driving force behind all my "fanaticism."
However, my first contact with visual arts came through my doodles and the photocopies my father used to make during his time in public service. My father was a cinematographer, and my mother was a homemaker, during a time when women did not work outside the home. Today, all of that has changed—a new generation with new concepts, values, even the concept of family.
My oldest brother (japa) came first, a Carioca with Oriental features. Indirectly, he was the main person who influenced my profession. He practically adopted me during the time he had a partnership in the technology, marketing, and design industry. He still works in the same field today but with a different focus.
My main characteristic is transparency regarding the project and its deadlines. I try to be minimalist with visual and textual information. I enjoy researching, valuing the creative process, and respecting the client's position. In short, I am a calm, critical, witty, flexible person when it comes to changes, and I enjoy joking with those close to me. Another passion I have is photography, which has brought me some awards and joys.
UX/CX with
More than 10 years in the Insurance/Reinsurance market
experience
For over 8 years with work focused on user experience
in practice
Participation in UX projects, Branding and Marketing.
Education
Pontifícia Universidade Católica do Rio de Janeiro
Postgraduate Degree
Ergodesign Interfaces - Usability and Information Architecture
2009 → 2010
Undergraduate Degree
Graphic Design
2006 → 2008
Certifications
IED - Istituto Europeo di Design
Strategic Design - 40 hours
Coderhouse
Product Manager - 80 hours
PM3
- Product Management
- Product Discovery
- Product Analytics
- Product Marketing
- Product Growth
- Product Leadership
Designer Specialist
Brasilseg - 3 years and 6 months
Product Designer Lead / Co-Founder
Twidie (StartUp) - 1 year and 6 months
Senior Produc Designer
Fiocruz / Unidade INCQS - 2 years and 1 month
Senior Designer UX/UI
IRB Re - 11 Years