“If you're just using your designers to make things look pretty, you're only getting a fraction of their value”
– Marty Cagan, Fouder - SVPG
Strategic Design Lead focused on UX, branding, and digital products that drive real business and user impact.
I’m a Design Lead with 20+ years of experience working at the intersection of design, technology, and business strategy. I’ve led and contributed to projects across industries such as insurance, reinsurance, healthcare, education, entertainment, and data, consistently solving complex problems with clarity, usability, and measurable outcomes.
My approach is collaborative and product-driven, grounded in deep understanding of users, context, and business goals. I translate insights into intuitive, scalable, and accessible digital experiences — from web and mobile products to data dashboards and complex platforms — always aligning user needs with strategic business decisions.
Experience
Apr 2025 –
G4F - Fnde (Government)
Senior Product Designer - Data
Jan 2020 – Jun 2023
Brasilseg / BB Seguros
Product Designer Specialist - Growth
Mar 2021 – Ago 2022
Startup Twidie
Product Designer Lead Co-Founder
Dec 2017 – Dec 2019
Life Tecnologia - Fiocruz (Government)
Senior Product Designer - Tech
Nov 2013 – Out 2017
IRB RE
Senior Product Designer - Tech
My skills
Product Design
I lead the design of digital products by connecting user needs, business goals, and technology.
→ Product strategy
→ Discovery & validation
→ Business impact
User Experience
I design user-centered experiences driven by research, data, and real user behavior.
→ User research
→ Journeys & flows
→ Data-driven decisions
User Interface
I create intuitive, scalable interfaces that ensure consistency, usability, and performance.
→ Design systems
→ Visual consistency
→ Scalable design
Design & Prototyping Tools
Figma, Adobe Creative Suite (Photoshop, Illustrator, InDesign), FigJam, Visual Studio Code
Data, Analytics & Research
Google Analytics, Hotjar, Typeform, Microsoft/Google Forms
AI & Productivity Tools
Copilot, ChatGPT, Gemini, Perplexity, Claude, AI agents
Methodologies & Frameworks
Design Thinking, Lean UX, Agile (Scrum, Kanban), Discovery, Design Ops
Collaboration & Product Management
Jira, Confluence, Miro, FigJam, Trello, Pipefy, SharePoint
Contact me
If you have a challenge, an idea, or a product in progress, I’d be happy to connect. I like to start by understanding the context, the people involved, and the business goals to find the best path forward together.
Feel free to get in touch to exchange ideas, request a quote, or simply start a conversation. I’m available for projects, partnerships, and new opportunities.
¬ hi@leandropontes.com
A direct channel to share details, references, or proposals at your own pace.
¬ +55 (21) 99491.9336
For quick conversations, initial alignments, or to schedule a chat.