Hey.
I’ve been living in São Paulo working as a Product designer - Freelancer.

About me

Professional with over 15 years of experience in the insurance, financial, reinsurance, healthcare, and entertainment industries. I have worked across communication/marketing/growth and technology areas.

My passion is creating products and services that enhance the user experience and meet business needs. I have worked with leading companies such as Brasilseg and Fiocruz. I was the Co-Founder of Twidie, a German startup created by a Brazilian in the entertainment sector.

I have designed solutions for web, mobile, and digital platforms.

Relevant work

Consistency on the Holding's website, along with its colleagues

Skill

  • Data Analysis

    Interpret quantitative and qualitative data to make informed decisions.

  • Problem Solving

    Identify and solve complex problems effectively.

  • Project Management

    Organize and manage design projects from conception to final delivery.

Process & Tools

  • Methodology

    Design Thinking and Agile Methodology (Scrum / Kanban)

  • Design tools and Code

    Figma, Adobe Creative Suite, Visual Studio Code

  • Analysis and Monitoring

    Google Analytics, Hotjar, Typeform, Google Forms or Pack Office.

  • Collaboration and Management

    Miro, FigmaJam, Trello, Pipefy

Testimonials

  • Leandro Pontes is a highly skilled and trusted professional person who is being able, along the journey, to present our work to the open public gathering clear art, inspiration and the wanted technical skills that I was looking for to navigate both social media and other peculiar platforms helping us to continue to do what we focus and aim: create and develop our products, not being overwhelmed on publishing issues, color pallets, right and authorized images, and the actual costumer’s delivery process. I can trust that he will make things happen, while my concern will remain on what I do best. It’s a “no worries, I will do it right and fast” peace of mind. Priceless. Strongly recommended.

    Daniel Camaforte

    Clinical Psychologist, Lecturer
  • Working with Leandro on intranet/internet projects was a fantastic experience. His ability to think about usability with user-friendly design was key to our success. Leandro communicated effectively, solved problems proactively, and delivered high-quality work on time. I highly recommend him for any design project!
  • Working with him on the Twidie app was a truly collaborative and enriching experience. His ability to translate ideas into intuitive and elegant designs was impressive, always keeping the user experience at the forefront. What stood out most was his deep understanding of both the design and technical challenges we faced, which made our collaboration a great one.
  • I had the privilege to work with Leandro at a large reinsurance company in Brazil where he was responsible for all the visual pieces of communication campaigns. His creations were able to catch employees attention - no matter if it was on a boring or exciting issue - which was paramount for the transition period the company was undergoing at the time. He is indeed very talented.