Creating an emotive brand involves a strategic process that seeks to evoke emotional responses and create deep connections with the target audience.
Anthropologically, the term "affection" refers to the emotional expressions, feelings, and emotional states that a person experiences and communicates. It is a fundamental part of the human experience and plays a crucial role in the way individuals interact, relate to and understand the world around them. Affect refers not only to internal feelings, but also to the way these feelings are manifested and shared in a given culture or society.
Affection are not just individual emotional states, but are also rooted in social interactions and broader cultural structures. They are shaped by cultural narratives, beliefs, ritual practices, and specific forms of emotional expression that can vary significantly among different human groups. As a result, the anthropological study of affection encompasses an analysis of emotional dynamics in specific social and cultural contexts.
Giving gifts to other people is a social practice that is rooted in several cultural, psychological and social reasons, the apheto brand was created in this context.
"The best gifts are those we receive without a set date or time"
The use of "ph" in the word "afeto" as "apheto" is an example of linguistic and orthographic adaptation that dates back to the influence of Latin in the formation of some words in the Portuguese language.
An example in Latin, the word "pharmacia" was used to refer to a place where medicines and therapeutic substances were prepared and sold.
The older form, "pharmacia," can still be found in some historical orliterary contexts, but it is no longer the standard spelling in contemporary orthography.
Therefore, the great idea of creating this brand was precisely within the Naming. research.
Apheto is a stationery, gifts and gifts customization consultancy company.
Year
2014-2017
My Role
Art Direction, Visual Identity and Consultancy
The process
The Design Thinking is an iterative process, which means you can go back to any of the steps if necessary. It's a flexible approach that puts user needs at the center of the problem-solving process, which often results in more effective, customer-centric solutions.
Discover
insight into the problem
- Benckmark
- Interviews
Define
the area to focus upon
- Blue Print
Develop
potencial solutions
- Prototype
Delivier
solutions that work
- Brandbook
- Prints
- Graphic templates
Brandbook
The brand book is an essential tool for companies and organizations that want to maintain a cohesive and recognizable visual identity
It is used by designers, marketing professionals, employees, and anyone involved in the creation and promotion of the brand. By following the guidelines of the brand book, a brand can build a consistent and impactful presence in the market.
1
Logo
Detailed instructions on how to use the brand logo, including color variations, minimum sizes, spacing, and usage in different contexts.
2
Colors
The brand's colors, including Pantone, RGB, and CMYK color codes, are specified to ensure consistency in both printed and digital media..
3
Typography
4
Images and Graphics
5
Tone of Voice
6
Application Examples
7
Social Media Usage
8
Usage Standards
9
History and Values
Prototype in Figma
Create the design screens that make up your prototype. You can draw UI elements, add text, images, icons, and more.
Figma is a powerful user interface (UI) and user experience (UX) design tool that lets you create high-fidelity, interactive prototypes.
