Creating a successful e-commerce platform involves applying a variety of techniques and considerations to ensure an attractive, safe and efficient shopping experience for customers .
Platform Choice: Selecting the right platform is crucial. There are several options on the market. Each has its own advantages and disadvantages, so choose the one that best meets your business needs.
User Experience (UX): Create an intuitive and friendly interface. Make navigation, product search and checkout easier. Make sure customers can quickly find what they're looking for.
Simplified Checkout: Make the checkout process as simple as possible. Minimize the number of steps required and offer varied payment options to suit customer preferences.
Security and Privacy: Make sure your website is secure by using SSL encryption to protect customer data during transactions. Additionally, comply with privacy regulations such as GDPR.
Customer Service: Offer an effective customer service channel, such as live chat, email or phone,
to help customers with questions and issues.
Year
2021
My Role
Product Mananger
Discover
insight into the problem
- Benckmark
- Interviews
Define
the area to focus upon
- Persona
Develop
potencial solutions
- Prototype
- SEO/SEM
- Strategy Development
Delivier
solutions that work
- Brand manual
- Graphic material
- CMS (Nuvemshop)
- Analysis and Metrics in GA
The process
The Design Thinking is an iterative process, which means you can go back to any of the steps if necessary. It's a flexible approach that puts user needs at the center of the problem-solving process, which often results in more effective, customer-centric solutions.
Managing the social network Instagram requires a strategic and consistent approach to building a strong and engaging presence.
- Well-Organized Product Catalog: Organize your products into clear and relevant categories. Offer effective search filters to help customers quickly find what they want.
- High-Quality Images: Use high-quality, multi-view product images so customers can see product details before purchasing.
- Detailed Descriptions: Provide detailed descriptions of products, including specifications, sizes, materials, etc. The more information the better to help customers make informed decisions.
- Simplified Checkout: Make the checkout process as simple as possible. Minimize the number of steps required and offer varied payment options to suit customer preferences.
Personas in Figma
Personas are fictional representations of real people who represent the different types of users you intend to reach with your product or service.
