With the corporate restructuring of the partnership maintained between BB Seguros, the holding company that consolidates Banco do Brasil's insurance business, and MAPFRE Brasil, a Spanish-origin company specializing in the insurance market, Brasilseg is born.
Brasilseg operates in the branches of Rural, People (Life and Lender), Mass Market (Residential, Business, and Other Mass Market), and Housing. It is composed of the holding company BB MAPFRE Participações S.A. and its subsidiaries Brasilseg Companhia de Seguros and Aliança do Brasil Seguros S.A.
Currently, it is the leader in the ranking of Brazilian insurers, considering the branches in which it operates, with R$ 15.77 billion in premiums issued in the accumulated period from January to December 2022; and a market share of 19.5%, which is the best result in its history.
With headquarters in São Paulo (SP) and a Relationship and Business Center in Franca (SP), the company also has a sales team distributed throughout Brazil. The company has approximately 2,100 employees, all dedicated to taking care of people and protecting what is valuable to them.
Recently, Brasilseg has received recognition as one of the Best Companies to Work for, by Great Place To Work (GPTW), for the 4th consecutive year. This achievement reinforces our solid culture and principles, which guide our behaviors and support our purpose, highlighting what we do best!
With products mainly sold in Banco do Brasil branches and its digital channels, the company is present in 33,843 service points across the entire national territory.
CHALLENGE
As soon as I joined the company, I saw the need to align some aspects of standardized interface consistency, even with marketing demands. A part of my challenge was to have a corporate account linked to the Spanish holding company. All landing pages were created using the Unbounce platform, and I loved it because I wasn't familiar with this powerful tool. I learned in weeks!
Year
2020-2023 - 12 months of project
My Role
Product Designer and Front-End
The process
O Design Thinking is an iterative process, which means you can go back to any of the steps if necessary. It's a flexible approach that puts user needs at the center of the problem-solving process, which often results in more effective, customer-centric solutions.
Discover
insight into the problem
- Benckmark
- CSD
Define
the area to focus upon
- Journey and Flow
- SEO
Develop
potencial solutions
- Prototype
- Test A/B
- User Flow
Delivier
solutions that work
- Definition
- Documentation
RESULT
The project has taken on a larger scale due to systemic integrations with the CX area, and Salesforce has been chosen to be the official tool of the company.
Deeper studies were conducted on SEO aspects, especially regarding domain authority. Prototypes of interfaces were also created using the Design System of the existing portal.
We provided Google Analytics reports and dashboards linked to the programmatic media plan, lead capture materials for the Customer Experience team, and our managers. The landing pages serve as the first point of contact in the open sea journey for non-customers of BB Seguros.
Credits
Bismark Capamena ( Media Specialist )
Veselin Kolev ( Advertising )
Sandra Nunes ( Analyst )
