Reinsurance means the “insurance of the insurer”
It is a type of contract in which the reinsurer undertakes to indemnify the insurer for losses that may occur as a result of its insurance policies.
When taking risks, insurers seek guarantees to honor their commitments in case of losses. Thus, they transfer part of the risks and premiums to a reinsurer.
Among the advantages of the reinsurance, we can highlight the increase in the capacity to absorb risks; the protection of financial health of insurers; and the transfer of knowledge in the sector.
CHALLENGE
Despite coming from a design background, it is generally necessary to have a solid academic background in marketing, communication, or related fields, along with many years of practical experience in marketing roles. IRB was essential for my personal and professional growth.
I was able to develop comprehensive marketing strategies that meet the company's objectives. This may involve creating long-term marketing plans, identifying target audiences, and developing marketing messages. In the area of market research, conducting market research to understand trends, consumer needs, and competition. This helps to adapt marketing strategies based on the information gathered. Planning, executing, and monitoring marketing campaigns, which can include advertising, digital marketing, content marketing, social media, events, and more, within the in-house team. In terms of corporate communication, we assisted in the company's communication with the press, business partners, and the general public.
The relationship with partners was a great learning experience, collaborating with advertising agencies, in-house designers, digital marketing service providers, and other partners to achieve marketing objectives.
Year
2012-2015 - 2 years and 8 months.
My Role
Senior Communication and Marketing Analyst.
The process
O Design Thinking is an iterative process, which means you can go back to any of the steps if necessary. It's a flexible approach that puts user needs at the center of the problem-solving process, which often results in more effective, customer-centric solutions.
RESULT
Managing a brand requires creativity, research, data analysis, communication skills, and a solid understanding. Furthermore, collaboration with other areas such as sales, market intelligence, design, and customer service is essential for branding success.
Recently, IRB Brasil Re underwent a rebrand and started calling itself IRB RE.
Credits
InHouse, Crama
ManagementCommunication and Marketing
